Just like the rest of Imperials pomades, the hold strength depends on the amount of water in your hair. For a lighter hold, apply with water or on damp hair. For a stronger hold, apply a slightly heavier amount on dry hair.
BLACKTOP POMADE reactivates in water for easy re-styling. The best part? You get dramatic black-hued hair and an amazing hold that rinses out clean and easy. Great for curly and wavy hair.