La Llorona Water Based Pomade is a Hybrid between a Cream Pomade and a Gel Type Pomade. Its a Creamy product with the Consistency of a gel type but the qualities of a Cream type product. It offers a Heavy to Firm Hold and it is easily recomb-able through out the day. Washes off with just water or a simple shampoo. The scent is a dark mysterious chocolaty but woodsy spicy semi sweet scent. Very Complex but smooth.