A barbershop-standard water-based pomade with medium hold and high shine.
Bonafide Original Hold Pomade creates polished classic styles while staying easy to apply and reactivate. It provides enough control for everyday grooming without the greasy residue of a traditional petrolatum-based pomade.
Emulsify a scoop between dry palms and apply evenly through lightly damp or dry hair. Comb or shape as desired. Lightly mist with water when you need to reactivate and restyle the product.