Reuzel Concrete Hold Matte Pomade – Heavy Hold, Matte Finish

Heavy, flexible hold with a matte finish for strong structure, texture, and definition.

Reuzel Concrete Hold Matte Pomade acts like a wax, keeping styles reworkable while its water-based formula resists flaking and washes out without heavy buildup.

• Hold: Heavy, 10/10
• Finish: Matte, 1/10 shine
• Best for: Medium to coarse hair and structured styles
• Benefits: Adds definition, thickness, texture, and humidity-resistant control
• Scent: Vanilla cola

How to use

Emulsify a small amount thoroughly between your palms. Apply through towel-dried or dry hair from roots to ends, then shape with your hands or a comb.